Prottoy Sen
Co-Founder – Terra Synth
Prottoy Sen is a Co-Founder of Terra Synth, an Australia-based
consultancy firm delivering high-impact solutions in digital
transformation, enterprise platforms, and AI-enabled innovation. He
brings a unique blend of enterprise consulting expertise and startup
leadership, enabling Terra Synth to bridge strategy, technology, and
execution for complex client environments.
With extensive experience across Salesforce functional leadership,
business analysis, and large-scale system implementations, Prottoy has
worked with leading organisations in Australia to design and deliver
scalable, business-driven technology solutions. He currently serves as a
Senior Salesforce Functional Specialist at GHD, where he leads
functional solution design for enterprise programs in hybrid delivery
environments.
In addition to his consulting career, Prottoy is an active technology
entrepreneur and Co-Founder of TripBooking.ai, an AI-powered travel
assistant focused on intelligent automation and personalised user
experiences. His entrepreneurial background strengthens Terra Synth’s
capability in product thinking, innovation strategy, and emerging
technology adoption.
Prottoy also serves as Director at AiM5 Solutions, contributing to
strategic advisory, digital innovation, and leadership across
technology-driven consulting initiatives.
Professional Background
Senior Salesforce Functional Specialist – GHD (Australia)
Senior Salesforce Functional Consultant – ProQuest Consulting
Lead Functional Analyst – RMIT University
Director – AiM5 Solutions
Co-Founder – TripBooking.ai
Education
Master of Business Administration (MBA) – Melbourne Business School
MIT Innovation & Entrepreneurship Bootcamp – Massachusetts Institute of
Technology
Master of Management (Management Science & Engineering) – Beihang
University
Bachelor of Engineering (Electrical Engineering & Automation) –
Northwestern Polytechnical University
Focus Areas at Terra Synth
Digital & Enterprise Transformation
Salesforce & Enterprise Platform Strategy
AI-Enabled Business Solutions
Product & Innovation Advisory
Startup, Scale-up & Venture Consulting
Optional Photo Caption / Quote
“True transformation happens when technology is designed around people,
purpose, and long-term value.”
