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Prottoy Sen

Co-Founder – Terra Synth

Prottoy Sen is a Co-Founder of Terra Synth, an Australia-based consultancy firm delivering high-impact solutions in digital transformation, enterprise platforms, and AI-enabled innovation. He brings a unique blend of enterprise consulting expertise and startup leadership, enabling Terra Synth to bridge strategy, technology, and execution for complex client environments. With extensive experience across Salesforce functional leadership, business analysis, and large-scale system implementations, Prottoy has worked with leading organisations in Australia to design and deliver scalable, business-driven technology solutions. He currently serves as a Senior Salesforce Functional Specialist at GHD, where he leads functional solution design for enterprise programs in hybrid delivery environments. In addition to his consulting career, Prottoy is an active technology entrepreneur and Co-Founder of TripBooking.ai, an AI-powered travel assistant focused on intelligent automation and personalised user experiences. His entrepreneurial background strengthens Terra Synth’s capability in product thinking, innovation strategy, and emerging technology adoption. Prottoy also serves as Director at AiM5 Solutions, contributing to strategic advisory, digital innovation, and leadership across technology-driven consulting initiatives. Professional Background Senior Salesforce Functional Specialist – GHD (Australia) Senior Salesforce Functional Consultant – ProQuest Consulting Lead Functional Analyst – RMIT University Director – AiM5 Solutions Co-Founder – TripBooking.ai Education Master of Business Administration (MBA) – Melbourne Business School MIT Innovation & Entrepreneurship Bootcamp – Massachusetts Institute of Technology Master of Management (Management Science & Engineering) – Beihang University Bachelor of Engineering (Electrical Engineering & Automation) – Northwestern Polytechnical University Focus Areas at Terra Synth Digital & Enterprise Transformation Salesforce & Enterprise Platform Strategy AI-Enabled Business Solutions Product & Innovation Advisory Startup, Scale-up & Venture Consulting Optional Photo Caption / Quote “True transformation happens when technology is designed around people, purpose, and long-term value.”